Veteran Member Spotlight: Veronica (Vicki) White
Posted on Apr. 30, 2023 / Subscribe 0
For this month’s veteran member spotlight, we spoke with Veronica (Vicki) White, Director of Marketing, Communications & Design of RE Tech Advisors. Find out why Vicki stays engaged with SMPS and what drives her approach to our industry.
Quickfire
Name: Veronica (Vicki) White
Company: RE Tech Advisors
Title/role: Director of Marketing, Communications & Design
Alma Mater(s): University of Nebraska
Family/pets: Cami the wonder cat
Favorite DC-area restaurant: Lebanese Taverna
Favorite DC tourist destination: National Museum of the American Indian
Favorite travel destination: Scotland
Favorite book – business and/or pleasure: Too many to name!
Food you always crave: Vietnamese food
Favorite celebrity/brand to follow on social: Tom Wilson (what can I say, this girl likes her hockey)
Favorite app: Waze (I have zero sense of direction)
Favorite movie: Sixteen Candles (a classic for any 80’s kid)
When I’m not at work you’ll find me: Gardening
Dream job: Retirement! 😊
Let’s Get To It……
What got you into the AEC industry and what keeps you here?
After college, I moved back east and took a job working for a DC think tank, which was just not for me. I then saw that HITT Contracting was looking for a marketing coordinator, and the rest is history. BTW-that announcement was in the Washington Post in the employment section (the old days of getting newsprint on your fingers as your perused the jobs column)
When and why did you first join SMPS, and what keeps you coming back?
I first joined SMPS in the mid-90’s so that I could learn more about the AEC industry that I was now part of. I then met Alison Carney and Tracy Allen who were also involved and who encouraged me to join a committee. Again, the rest is history!
What advice do you have for our newer SMPS DC members about getting the most out of their membership?
Get involved in a committee, which is a no-brainer, but also focus on building those relationships with your peers. They will be the ones you go to when you need career and life advice. They’ll let you bounce ideas off of them, talk you off the ledge when you’ve had a bad day, grab a drink after work, and generally provide amazing friendship. I have 25+ year relationships with folks that I met early in my career, and I frankly don’t know where I would be without them.
What has been your favorite SMPS DC or SMPS event?
The national conference – Build Business now known as Amplify. What a fantastic place for professional development, learning more about our industry, networking with peers from across the country and generally, the feel of knowing you are part of a huge community of AEC marketing professionals. They’re your people.
What part of the SMPS mission to Advocate, Educate, and Connect most resonates with you and why?
I believe that Connect most resonates with me. I sound like a broken record but it’s those industry connections that you make that will impact your career the most.
What is your favorite SMPS DC memory?
Aside from being Chapter President, I fondly remember receiving the Chapter’s Golden Tuba award. It was a huge shock and I still say, “I’m not worthy!!”
Best work-related advice you’ve ever gotten?
Make yourself available to help others and be sure to pay it forward.
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