Events
Best practices, networking, industry education – our carefully crafted events check more boxes than an SF 330.
Never off-the-shelf, always custom-made, our events are designed for immediate implementation, maximum impact, and lasting effect. We offer our members opportunities to learn from the best in the business in an intimate setting. Scroll through the list of upcoming events to find out how we can help you do work, better.
From Cost Center to Revenue Driver: Future-Proofing Proposals with AI
Missed this session at Amplify 2026? Join us to explore how AI can strengthen proposal workflows, protect technical utilization, and position marketing as a driver of revenue.
AI is rapidly reshaping how proposals are written, reviewed, and evaluated, often by AI on both sides of the table. As project owners increasingly use AI to assess proposals, speed alone is no longer a differentiator. Consistency, clarity, and strategic alignment now determine who advances. For many AEC marketers, this shift creates anxiety about relevance. This session reframes that concern as an opportunity. Rather than focusing on tools or prompts that may quickly become outdated, participants will learn how to design practical, tool-agnostic workflows that use AI to centralize institutional knowledge, improve consistency, and strengthen human expertise.
The session also connects proposal efficiency to outcomes that matter to firm leadership. By reducing reliance on billable technical staff and accelerating pursuit timelines, marketers can support utilization and revenue while producing clearer, more defensible proposals aligned with owner priorities. Participants will leave with a framework for serving as the human in the loop and becoming indispensable in an AI-enabled firm.
KEY TAKEAWAYS
- Learn how to future-proof proposal workflows as AI becomes standard on both sides of the pursuit
- Connect AI-enabled proposal work to utilization, billable hours, and revenue
- Position marketing as a strategic contributor, not a cost center, in an AI-driven environment
SPEAKER
Dr. Frank Lazaro
Dr. Frank Lazaro is a visionary strategist and persuasive executor. A best-selling author, inventor, and keynote speaker, he is recognized for his expertise in AI, innovation, and strategy. With more than 20 years of leadership experience, Dr. Frank advises organizations on adopting innovative strategies to accelerate growth and efficiency. He is the author of Finding 12 Minutes, Building an AI-Ready Organization, and other works, and is known for delivering practical, actionable insights to audiences worldwide.
WHAT IT COSTS
Registration deadline: October 25, 2026
Max # of registrants: 45
Walk-ins welcome? No
ADDITIONAL DETAILS
- CEU credits: 1 CEU CSPM
- Questions contact: Courtney Rozelle
Tickets
$30.00 Member
$35.00 Non-Member
$25.00 CPSM
$10.00 Student
